Japanese Fashion: EATME Harajuku Store Grand Opening – October 26th, 2014

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On October 26th, I went to the grand opening of EATME, a brand by the famous Model Tsubasa Masuwaka. Tsubasa is best known for being a “Gyaru” model in POPTEEN and POPSISTER Magazines (although has graduated from both) and also has two cosmetic lines, Dolly Wink and Candy Doll. She is also a singer under the persona “Milky Bunny”.

EATME is Tsubasa’s first clothing line and has been around since this past summer online at Runway Channel, but the first shop opened in Harajuku just last week. EATME comes from Alice in Wonderland, which my friend Rosie tells me she is a big fan of those kinds of styles. How I would like to describe the style is a bit on the sexy side with some of the shapes of the clothing, but the accents of it make it cute and tone it down by giving it a bit of a conservative, “British” edge. “British” is a trend in clothing in Japan recently, especially for Fall and Winter,  but EATME seems to be different where it fundamentally is based off of the British style, and not just following the trend this year.

Around noon on the 26th, Rosie and I headed over to the shop after eating lunch. She has been a fan of Tsubasa for a long time and she was excited to see the shop. The store was surrounded by flowers from people congratulating the shop on it’s opening, something that is common for shop openings, as well as stage plays and concerts in Japan. When we went to the shop, we thought we were going to have to wait but it ended up that we were given a number and ushered right in after a few minutes. We walked in and the store there was a photo backdrop on the left and a staircase to the right leading up to the second floor.

We then began to look around and just as we were looking at the sweaters on the table at the front of the store, just on the other side was Tsubasa herself! I couldn’t believe it! We were both nervous and we walked around the store for a while looking at the clothes not being able to talk to her, because she was helping other customers. Once Rosie and I decided what we wanted to try on, I went first into the dressing room. I tried on (and eventually bought) a white and blue rose- print dress from the store.

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White and Blue Rose Print Dress by EATME. Photo Taken in Yebisu Garden Place

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While I was changing out of the dress I had tried on, I heard Rosie outside of the dressing room talking with someone. I walked out of the dressing room and found that she was talking to Tsubasa finally! After they talked Rosie went into the dressing room and tried on two dresses. Tsubasa then began talking to me and asked me what dress I was going to buy. She was so nice and gave both Rosie and I advice on how to wear the dresses that we picked out and was interested that we were from a foreign country and joked around with me about letting people in America know about the brand. That day she wasn’t able to take pictures with customers or sign anything, but we were able to shake her hand! It was an amazing experience to be able to talk to the producer of the brand herself and get advice from her on how to wear the items we bought.

At the end, we checked out and took pictures in the picture area at the front of the store and then went to look up stairs. Upstairs contains vintage clothes that aren’t part of the EATME brand and it had a nice boutique feel to it.

Below are parts of the Fall Look Book from the EATME Website. I like the vintage “British” feel to it, as well as it being a bit on the “sexy” and mature side, but also has that touch of cuteness to it. I also particularly like the dresses in the collection.

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All Pictures are credited to the EATME Brand found on the EATME Website

I look forward to seeing more from this brand in the future! It has caught my eye and I can’t wait to see the next collection that comes out.

Check out the brand’s website below! What do you think of it? Tell me in the comments below!

EATME Brand Website

Store Layout and Location Details

 

*I am not affiliated with this brand. This is only my personal report on the event that happened*

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Japanese Fashion: Earth Music&Ecology Golden Week Set 2014

Golden week is one of the peak times to buy things in Japan because there are lots of sale! Since there are many public holidays at the end of April/ Beginning of May each year, many people take a full week off from work and travel, thus called “golden week” . This also includes shopping as well and A lot of stores have sales, and not just on clothes but almost anything you can think of!  This year was the first year that I have been into the clothing brand “Earth Music&Ecology”, so of course I had to check out what deals they had to offer!  Since August of last year, this brand has slowly creeped into being my favorite clothing brand here in Japan.

For golden week, they offered 2 different sets but I decided to just buy one of the sets, the reason being I don’t think longer longer skirts look good on me.

The set that I bought consisted of 2 pieces: A cut off sleeve polka-dot top and a high wasted skirt with ruffles on the pockets. The top has a mesh cut-out that looks like a collar so its easy to wear so you don’t have to wear any necklaces with it and the cut off sleeves are ruffled. The skirt comes with a belt already so you don’t have to buy your own and it is already pair for the right color that goes with your skirt. Though there are ruffles on both the skirt and the top, I don’t think its overdone and I think it gives the outfit a perfect girly feeling to it!

As you can see, I bought 2 of the same set but in different colors because I liked it so much! The first set that I bought is pictured below: It consists of a navy blue top with white polka dots and a mint colored skirt with a camel colored belt.

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I really love navy blue recently because I went blonde towards the beginning of the year, and navy contrast nicely with my hair color. Mint is also a very in color in Japan, and around the world in  general recently, so I have bought a number of mint colored items since the beginning of spring. I decided on a mint colored skirt because I thought it would go nicely with the navy blue and I had a few other tops in my wardrobe that would be able to with it as well.

Pictured below is the the second color combination of the set that I bough. This time I bought the the top in white with black polka dots and the skirt in a almost mustard yellow color.
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This was the original color combination that I fell in love with and was featured in the Earth Music and Ecology summer catalogue. I think for summer, a white top with black polka dots is a timeless piece that will be in your closet for a long time and and can paired with many things, including the mint colored skirt above as well!  Recently I have been into yellow pieces (yes, because of my hair again….) I wanted the yellow skirt because I didn’t have a yellow skirt in my wardrobe yet.

Normally the top and skirt are both 4,200 yen+ tax (Approx. 42$USD) each, but with the set deal that was offered during Golden week, it was 6000 yen + tax, (Approx. $60USD) which is almost 2000 yen off of the original price. That is the equivalent of about $20 USD off of the original price, which is great for a brand like Earth!

Though the golden week price is over, If you would like to see more about these items or are interested in the brand, please check out the Earth Music&Ecology Website and web-store! They offer the website in English as well (look at the bar on the left side of the screen to change it). On the website, they have The Summer catalogue to view that was released in the middle of April and this set is included inside of it.

Earth Music&Ecology Website

Earth Music&Ecology Web store (Only Ships inside of Japan)

*DISCLAIMER: I was not sponsored by the company for writing this blog post. I used my own money to buy these products*