Japanese Fashion: EATME Harajuku Store Grand Opening – October 26th, 2014

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On October 26th, I went to the grand opening of EATME, a brand by the famous Model Tsubasa Masuwaka. Tsubasa is best known for being a “Gyaru” model in POPTEEN and POPSISTER Magazines (although has graduated from both) and also has two cosmetic lines, Dolly Wink and Candy Doll. She is also a singer under the persona “Milky Bunny”.

EATME is Tsubasa’s first clothing line and has been around since this past summer online at Runway Channel, but the first shop opened in Harajuku just last week. EATME comes from Alice in Wonderland, which my friend Rosie tells me she is a big fan of those kinds of styles. How I would like to describe the style is a bit on the sexy side with some of the shapes of the clothing, but the accents of it make it cute and tone it down by giving it a bit of a conservative, “British” edge. “British” is a trend in clothing in Japan recently, especially for Fall and Winter,  but EATME seems to be different where it fundamentally is based off of the British style, and not just following the trend this year.

Around noon on the 26th, Rosie and I headed over to the shop after eating lunch. She has been a fan of Tsubasa for a long time and she was excited to see the shop. The store was surrounded by flowers from people congratulating the shop on it’s opening, something that is common for shop openings, as well as stage plays and concerts in Japan. When we went to the shop, we thought we were going to have to wait but it ended up that we were given a number and ushered right in after a few minutes. We walked in and the store there was a photo backdrop on the left and a staircase to the right leading up to the second floor.

We then began to look around and just as we were looking at the sweaters on the table at the front of the store, just on the other side was Tsubasa herself! I couldn’t believe it! We were both nervous and we walked around the store for a while looking at the clothes not being able to talk to her, because she was helping other customers. Once Rosie and I decided what we wanted to try on, I went first into the dressing room. I tried on (and eventually bought) a white and blue rose- print dress from the store.

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White and Blue Rose Print Dress by EATME. Photo Taken in Yebisu Garden Place

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While I was changing out of the dress I had tried on, I heard Rosie outside of the dressing room talking with someone. I walked out of the dressing room and found that she was talking to Tsubasa finally! After they talked Rosie went into the dressing room and tried on two dresses. Tsubasa then began talking to me and asked me what dress I was going to buy. She was so nice and gave both Rosie and I advice on how to wear the dresses that we picked out and was interested that we were from a foreign country and joked around with me about letting people in America know about the brand. That day she wasn’t able to take pictures with customers or sign anything, but we were able to shake her hand! It was an amazing experience to be able to talk to the producer of the brand herself and get advice from her on how to wear the items we bought.

At the end, we checked out and took pictures in the picture area at the front of the store and then went to look up stairs. Upstairs contains vintage clothes that aren’t part of the EATME brand and it had a nice boutique feel to it.

Below are parts of the Fall Look Book from the EATME Website. I like the vintage “British” feel to it, as well as it being a bit on the “sexy” and mature side, but also has that touch of cuteness to it. I also particularly like the dresses in the collection.

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All Pictures are credited to the EATME Brand found on the EATME Website

I look forward to seeing more from this brand in the future! It has caught my eye and I can’t wait to see the next collection that comes out.

Check out the brand’s website below! What do you think of it? Tell me in the comments below!

EATME Brand Website

Store Layout and Location Details

 

*I am not affiliated with this brand. This is only my personal report on the event that happened*

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Japanese Fashion – Fall 2014 Coordinate #2

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Hello everyone! I am back with another Fall Coordinate post, and this time is with a Fall Dress!

This fall, another trend is vintage looking flower prints. I personally love flower prints on dresses so I was instantly hooked on this dress from the start just because of that. It’s another outfit from Noela, and can you blame me? They have amazing clothes! This particular dress I bought in their Autumn set Fair, which was a dress and a cardigan for 16,000 yen. I chose a navy blue cardigan with the dress for the set, which is not shown in this post.

What do I love about this dress? First up is the collar and the coloring of the dress. This dress came in a few different colors, but the other colors were a bit too vintage looking for me (and in my opinion, a bit like “grandma’s old couch”), but this white was perfect! The base of the dress is white and the flowers are shades of grey, with the collar being a really dark brown color. As always, I love collars on dresses so this was a perfect match for me. 

SAM_0508Lastly is the cut of the dress. Noela dresses always have amazing cuts and this dress was no exception! It hits my waist at the perfect place, cinching it in. The sleeves are sleeveless, but there is still a bit of a cap to it, so it’s easy to wear with a cardigan!

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This dress was actually my graduation dress from my MBA program at the end of September, so this is a full length shot of me to give a better idea of how the dress fits. I paired it with a pair of black tights and a pair of black pumps, but to make it a bit less formal, I wear it with flats instead.

What do you think of Floral prints? Let me know what you think of this dress in the comments below! Follow me on Instagram @nihonchique to see pictures of other outfits I wear, as well as things going on in Japan!

Noela Website

 

Japanese Fashion – Fall 2014 Coordinate #1

Hello Everyone! September is finally upon us, which means Fall Fashion! This year there are so many nice trends in Japan, but I am starting out with one in particular that seems to be one of the more popular which is the The “British” trend;  Stripes and Collars and Vintage style Midi-like skirts.

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This outfit is a Short sleeved collared top that is a sweat-type of material,  paired with a striped vintage-like midi skirt topped off with a set of cotton pearls.  I love navy blue and white, as well as red as an accent in the stripes of the skirt. This whole Outfit is from the brand Noela, that is one of my favorite brands in Japan!

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I love collars on shirts, so I liked this shirt a lot! I also liked how the top was a sweat type of material that can be transitioned to wear during the winter you can layer a heat-teck shirt from Uniqlo under it to still wear it.

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The cotton pearls are so beautiful! Pearls are a trend that I love this season (Never goes out of style in my opinion though!) The cool part of this necklace is that it actually has more to it than it looks, it has a second strand that you can attach to it, as well as bow that you can take off and on and coordinate it any way you like!
Noela-Fall-Outfit-2Noela-SkirtNext up is the Midi-skirt! I love the stripped pattern on it, as it give is a bit of an a-symmetrical feel to it while walking. Now, many of you may be wondering why I decided to get a midi skirt when I am short (only 4-’11 or 150cm) Well, this skirt isn’t as long as the other midi-skirts that I had been looking at, landing at just above my knees, and I wanted to go for that vintage look this season.  As I said before, I love the red accent of the stripes. I am not a fan of red by itself, but in stripes as an accent I love it and it give it a pop of color.

I would wear a pair of navy or brown loafers with this during the fall and then a pair of heeled boots and tights with it during the winter when it gets colder.

If you would like to check out the store that I bought these clothes from, please see the websites below! They only sell and ship inside of Japan.

Noela Website

Online Store

I hope you enjoyed this blog post! I love the fashion this season and I hope that you do too! Please let me know what you think in the comments below!