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Her lip to: How Haruna Kojima Built an Elegant Lifestyle Brand in Japan

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Her lip to isn’t just another fashion brand—it’s a curated world of elegance and self-expression built by former AKB48 member Haruna Kojima. In this post, we explore how she transformed her signature style into one of Japan’s most beloved lifestyle brands, the smart strategy behind its success, and what the 2024 merger with yutori means for the brand’s future. Continue reading Her lip to: How Haruna Kojima Built an Elegant Lifestyle Brand in Japan

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Japanese Fashion: EATME Harajuku Store Grand Opening – October 26th, 2014

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On October 26th, I went to the grand opening of EATME, a brand by the famous Model Tsubasa Masuwaka. Tsubasa is best known for being a “Gyaru” model in POPTEEN and POPSISTER Magazines (although has graduated from both) and also has two cosmetic lines, Dolly Wink and Candy Doll. She is also a singer under the persona “Milky Bunny”. EATME is Tsubasa’s first clothing line and has been around since this past summer online at Runway Channel, but the first shop opened in Harajuku just last week. EATME comes from Alice in Wonderland, which my friend Rosie tells me she is a … Continue reading Japanese Fashion: EATME Harajuku Store Grand Opening – October 26th, 2014