Her lip to isn’t just another fashion brand—it’s a curated world of elegance and self-expression built by former AKB48 member Haruna Kojima. In this post, we explore how she transformed her signature style into one of Japan’s most beloved lifestyle brands, the smart strategy behind its success, and what the 2024 merger with yutori means for the brand’s future. Continue reading Her lip to: How Haruna Kojima Built an Elegant Lifestyle Brand in Japan