Johnny and Associates Case Study- Being Published For the First Time!

Most of you who have read my blog for a while now know that the reason I moved to Japan in the first place was to get my MBA at Doshisha University in their Global MBA program. In order to graduate from the program, writing a thesis is necessary and the topic that I chose was Johnny and Associates.

This was a teaching case on how Johnnys could go international. My initial piece that I wrote was accepted by the school and I graduated in September of 2014. After that, my advisor for the thesis, Tim Craig, put together book of 10 case studies, that included more,  that had to do with the “Cool Japan” initiative, which includes J-pop, Anime, Fashion, Games and more! The book is called “Cool Japan: Case Studies from Japan’s Cultural and Creative Industries” and the chapter that I co-authored, which came from my thesis, is “Johnny & Associates: Japanese Pop Idol Producer Faces a Changing World”. This covers the history of Johnnys, looking into the Idol industry  in Japan and Johnnys business model and explores if Johnnys is able to go abroad or not.

The book is still not published yet, but you can read the online version here. Please feel free to leave comments below! I would love to start a discussion here regarding it.

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