For years, I was deep in the Johnny’s fandom (now known as Starto). Like, watching every TV show, buying concert goods, memorizing choreography kind of deep. I even wrote my MBA thesis on it — I was so passionate and wanted to know … Continue reading When the Curtain Falls: Thoughts on Parasocial Relationships and Why I Drifted Away from Johnny’s
Most of you who have read my blog for a while now know that the reason I moved to Japan in the first place was to get my MBA at Doshisha University in their Global MBA program. In order to graduate from the program, writing a thesis is necessary and the topic that I chose was Johnny and Associates. This was a teaching case on how Johnnys could go international. My initial piece that I wrote was accepted by the school and I graduated in September of 2014. After that, my advisor for the thesis, Tim Craig, put together book … Continue reading Johnny and Associates Case Study- Being Published For the First Time!
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