I always end up having the most unexpected conversations when I’m getting my nails done or talking with my personal trainer. Recently, while sitting in the nail chair, my nail tech brought up Johnny’s because she remembered how big of … Continue reading Letting the Music Stay, Letting the Fantasy Go – The Day I Realized I Let Go of all Parasocial Relationships
For years, I was deep in the Johnny’s fandom (now known as Starto). Like, watching every TV show, buying concert goods, memorizing choreography kind of deep. I even wrote my MBA thesis on it — I was so passionate and wanted to know … Continue reading When the Curtain Falls: Thoughts on Parasocial Relationships and Why I Drifted Away from Johnny’s
Most of you who have read my blog for a while now know that the reason I moved to Japan in the first place was to get my MBA at Doshisha University in their Global MBA program. In order to graduate from the program, writing a thesis is necessary and the topic that I chose was Johnny and Associates. This was a teaching case on how Johnnys could go international. My initial piece that I wrote was accepted by the school and I graduated in September of 2014. After that, my advisor for the thesis, Tim Craig, put together book … Continue reading Johnny and Associates Case Study- Being Published For the First Time!
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